Research from Melbourne Business School and management consulting firm Kearney has found that 50 per cent of companies struggle with data reliability despite an increase in data volume of 20x over five years.

The annual Analytics Impact Index measures the impact that data analytics has on an organisation’s growth and profit.

The index surveyed 300 global companies across 33 industries with a median revenue of $US330 million.

Source: Melbourne Business School and Kearney

It found that more mature participants spent 20 per cent of their data budget on improving data reliability, which allowed them to reach 83 per cent of their data accuracy and reliability objectives. In comparison, less mature participants only spent 5 per cent and could only meet 14 per cent of their objectives.

Source: Melbourne Business School and Kearney

“In the challenging times that we currently face, organisations can leverage their data assets to compete, but the extent to which they can compete is limited by the reliability of their data assets,” said Professor Ujwal Kayande, Director of the Centre for Business Analytics at Melbourne Business School.

“The increase in data volume is not so surprising as more organisations and customers connect into the internet of things and high-speed networks. Moreover, moving data into the cloud has removed the barriers that organisations previously faced in terms of being able to access and store data.

“However, more data does not necessarily mean better insights, as data reliability continues to be a major issue for organisations around the world. Organisations face challenges in being able to aggregate data across legacy systems that don’t always talk with each other. To be able to integrate and leverage data across systems requires a strong sense of the purpose of the data. Once that is addressed, organisations find it easier to integrate and leverage data, thereby resolving reliability issues.”

The index also found that investment in AI was not predictive of a company’s success.

More mature companies (Leaders/Explorers) invested a similar amount to less mature companies (Followers/Laggards), however the Leaders/Explorers had a 4-5 times higher uplift in value from AI pilot deployment and also deployed AI pilots in half the time.

Source: Melbourne Business School and Kearney

“AI for many companies is becoming an essential capability to deliver superior outcomes. However, we have seen that currently only Leaders and Explorers are effectively launching AI pilots,” said Kearney Partner Enrico Rizzon.

“What we found was that whilst the investment in AI was similar between the two groups, only the Leaders and Explorers were reaping true value from their AI pilots. This implies that you simply can’t expect superior results just by injecting more capital into your AI program and expecting it to be successful.

“Companies need to be highly aware of other influencing factors and work on enhancing them. As an example, we found that AI pilots were successful for Leaders because of their culture of experimentation and other differentiating factors such as having leadership and buy-in from the C-suite.”

When compared to previous years’ findings, the index shows that less mature companies could potentially generate up to 81 per cent more profit if they invested more in analytical maturity.

“To compete for a customer’s business and see opportunities, an organisation needs to know what customers want and how to service those wants, which data can enable. So my expectation is that analytics is going to become more valuable to organisations, although I also expect the range of that value to increase. Some organisations will do far better, but others will do far worse,” said Professor Kayande.

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The Deloitte Tech Fast 50 list recognises Australia’s fastest growing tech companies. This year, the Fast 50 had an average growth of 435 per cent. The largest category of startups was online/direct to consumer, followed by software, fintech and healthtech.

There was also a 15 per cent increase in female representation this year. Four female founders are in 2020’s top 10, compared to three in 2019 and zero in 2018.

See the full list here.

Source: Deloitte

Deloitte Tech Fast 50 winners: full list

#01: Half Dome

Growth 2,390%

#02: My Plan Manager

Growth 1,621%

#03: Autoguru

Growth 1,148%

#04: Orca Tech

Growth 1,059%

#05: Modibodi

Growth 929%

#06: Brighte

Growth 912%

#07: Peter Manettas Seafood

Growth 834%

#08: Seer

Growth 734%

#09: Mable

Growth 721%

#10: SelfWealth

Growth 668%

#11: Home Delivery Services

Growth 653%

#12: Envirosuite

Growth 640%

#13: Alcidion

Growth 518%

#14: Equalution

Growth 517%

#15: Prezzee

Growth 509%

#16: Reflow Hub

Growth 465%

#17: Miss Amara

Growth 380%

#18: Makeup Cartel

Growth 372%

#19: Wisr

Growth 351%

#20: VALD

Growth 350%

#21: Zip Co

Growth 303%

#22: Zuuse

Growth 285%

#23: Shippit

Growth 283%

#24: Spacetalk

Growth 281%

#25: Impressive

Growth 273%


Growth 269%

#27: Raiz

Growth 254%

#28: ServiceM8

Growth 248%

#29: Max Kelsen

Growth 231%

#30: Lexicon Digital

Growth 226%

#31: Appen

Growth 221%

#32: MyDeal.com.au

Growth 216%

#33: Practice Ignition

Growth 206%

#34: Airtasker

Growth 197%

#35: Sendle

Growth 181%

#36: Koh

Growth 175%

#37: Lawpath

Growth 170%

#38: Babyboo Fashion

Growth 165%

#39: GetCapital

Growth 165%

#40: Plenti

Growth 164%

#41: Openpay Group

Growth 163%

#42: Employment Hero

Growth 162%

#43: Vamp

Growth 158%

#44: Koala

Growth 152%

#45: Engage Squared

Growth 150%

#46: Luvo Store

Growth 150%

#47: MTP Services

Growth 148%

#48: King Kong

Growth 146%

#49: Idea 11

Growth 146%

#50: Flora & Fauna

Growth 145%

To read more about the winners, download the full report here: https://www2.deloitte.com/content/dam/Deloitte/au/Documents/technology-media-telecommunications/deloitte-au-tmt-tech-fast-50-2020-winners-report-26112020.pdf

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2020 changed the way Australians live, work, and shop like never before. The COVID-19 restrictions encouraged many people once resistant to buying online to quickly embrace eCommerce. April alone saw over 200,000 first-time customers join the online marketplace, bringing the total number of Australian households buying something online each week to 2.5 million.

If you are looking to tap into this growing pool of digital shoppers, starting an online business is much easier than you’d think. Here’s 4 quick tips to get you started.

  1. Secure a Domain Name

A domain name is a URL you use for your website. All businesses in Australia are required to register for a domain name before you can secure a .com.au website address (which, as any reputable SEO company will tell you, is crucial) and you can use online tools ahead of time to check if the name you want is available. As you do this, keep in mind that an ideal domain name is short, memorable and related to your business.

  1. Build your website

First impressions count in the digital world and your website’s content, navigation, optimisation for mobile and overall design all impact how customers perceive the quality of your business. Before you begin building your website, take time to understand what information you need to communicate and map out how easily people will move from page-to-page, especially when making a purchase. When it comes to how your site will look – content management systems like ShopifyWix and Squarespace have a collection of professional templates for creating an online shop or, if you want something more branded and bespoke, consider hiring a freelance designer or digital marketing agency.

  1. Get the right connection

Unlike bricks-and-mortar, you can only access your online business through your internet connection – so make sure you choose a provider you can whole-heartedly rely on. iiNet Business is a 5 star rated provider and has a range of affordable, high-speed NBN plans to suit any small business.

  1. Digital marketing

With your online business up and running, it’s time to swing open the digital doors and invite customers in. One of the most valuable marketing strategies for small businesses is to grow every customer’s lifetime value and there are many digital tools that help in this space. Remarketing through Google AdWords helps you stay on potential customers’ radar and social media is excellent for building brand loyalty – arguably the most valuable marketing method of all. 

About iiNet Business

With over 25 years of experience in the industry, iiNet Business is powered by a team of friendly tech experts. We pride ourselves on tailoring solutions to all types of Aussie businesses, big or small. It’s the quality of service that sets us apart from other providers, which is why our Business NBN Plans have been rated 5 stars for Value for Money and Network performance by a leading Australian consumer website.

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Gigabyte is an established and trusted board partner who has consistently delivered high-quality GPUs over previous generations. This generation is no different. If you are looking for a Christmas budget GPU upgrade, look no further than the Gigabyte GeForce RTX 3070. At a reasonable $1069 price tag with performance equal to (and occasionally more than) a 2080TI, this GPU is the perfect budget upgrade.

Paired with a decent CPU, this card will happily run most games at 100+ FPS @ 1080p and between 80-90FPS @ 1440p and can even manage 60FPS @ 4k in select titles. The low TDP is a big bonus as you won’t have to upgrade your PSU to fit this in your build and it will keep the temperature down in the coming Summer months.

This is the perfect Christmas gift for yourself or a son/daughter that is an avid PC gamer. Hurry though, stocks will certainly not last.

You can buy the Gigabyte GeForce RTX 3070 Gaming OC here.


Credit: AusGamers.com


  • Graphics Processing: GeForce RTX™ 3070
  • Core Clock: 1‎815 MHz (Reference Card: 1725 MHz)
  • CUDA® Cores: 5‎888
  • Memory Clock: 1‎4000 MHz
  • Memory Size: 8‎ GB
  • Memory Type: GDDR6
  • Memory Bus: 2‎56 bit
  • Memory Bandwidth (GB/sec): 4‎48 GB/s
  • Card Bus: PCI-E 4.0 x 16
  • Digital max resolution: 7‎680×[email protected]
  • Multi-view: 4‎
  • Card size: L=286 W=115 H=51 mm
  • PCB Form: ATX
  • DirectX1‎2 Ultimate
  • OpenGL4‎.6
  • Recommended PSU: 6‎50W
  • Power Connectors: 8‎ pin*1 + 6 pin*1
  • Output Display Port: 1.4a *2
    HDMI 2.1 *2
  • SLI Support: N/A
  • Accessories: 1‎. Quick guide
    2. 4-year warranty registration

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The Tech 23 Deeptech Festival is hosting the AI Conclave on the 11 to 12 November, providing an opportunity for businesses to hear expert advice on the latest AI and machine learning trends.

The AI Conclave is a free online event that helps businesses build customer-centric, scalable solutions in the cloud with Amazon’s machine learning and AI services.

This event caters to businesses at all stages of the AI and machine learning adoption journey, from those who are considering adopting AI and machine learning to expert-users.  

It brings together Amazon and industry experts who can advise businesses about best practices in AI for your organisation and how to develop skills to optimise any AI or machine learning solutions.

Day 1 (11 November) will introduce the concept of machine learning through case studies and talks from investors and industry leaders. Founders, the C-suite, product, marketing and tech leaders can hear about how AI has shaped online experiences and how to build an AI ecosystem.

You will hear about how AI has helped Elula co-founders Joshua Shipman and Sarah Russell predict and reduce churn in banking, a case study on a globally scalable healthcare product with Dr Michelle Perugini from Presagen and a panel on building the AI ecosystem.

Day 2 (12 November) involves a deeper dive into the technology, with talks from subject matter experts and startups who have implemented machine learning solutions.

Day 2 includes an introduction from Colette Grgic, Head of Startup Ecosystem, ANZ at AWS, a telehealth case study with Dr Silvia Pfeiffer from Coviu and a VC panel with Square Peg investor Casey Flint and AirTree Ventures principal Jackie Vullinghs.

Find out more and register for this free online event at https://tech23.com.au/2020/ai-conclave-2020

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Linktree, the trusted tech platform that connects audiences to a user’s entire online ecosystem, has raised US$10.7 million in Series A funding, led by Insight Partners, an investor in Shopify, and AirTree Ventures, an early investor in Canva.  

The funding will accelerate Linktree’s expansion in international markets, including global team growth, and the evolution of Linktree’s product and functionality in new ways to deliver valuable user experiences.

Linktree allows its customers to build a microsite that houses their digital ecosystem, making it easier than ever to connect with their audiences, wherever they are.

“The internet is becoming more and more fragmented,” said Linktree co-founder and CEO Alex Zaccaria. “It is becoming really important for businesses to unify all their digital revenue streams in one place, and link out of any platform in a unified way.”

“There are so many different places you can access to build your audience, and so it’s necessary for businesses to be able to send their audiences whereever they need them to go.”

Jeff Lieberman, Managing Director at Insight Partners has echoed this sentiment saying: “As the internet becomes increasingly fragmented, brands, publishers, and influencers need a solution to streamline their content sharing and connect their social media followers to their entire online ecosystem, ultimately increasing brand awareness and revenue.

“Linktree has successfully created this new “microsite” category enabling companies to monetize the next generation of the internet economy via a single interactive hub.” 

Linktree lets businesses unify their online resources for the ease of the customer. Source: Supplied.

Linktree has been bootstrapped and profitable from day one, focusing on product-led growth and word of mouth virality. Linktree achieved widespread adoption and exponential growth since launching in 2016, exceeding 8 million global users, 28,000+ sign-ups per day and over half a billion visitors to Linktrees in September alone. 

“The product itself is in its very nature is sharing,” said Mr Zaccaria. “Customers click the Linktree logo at the bottom of the profile of a business using the tool which leads to very viral, organic growth.”

“Because of this, we’ve been hyper-focussed on building the best possible product we can, and making sure that the product really solves the problem for users.”

The funding will allow Linktree to grow its global team, building a distributed workforce to join its CTO working while on the road in Australia, its Senior Engineer dialling in from Dublin, its growing team in LA and the rest of its Australia-based workforce. 

“[We’ve] achieved a lot in four years with a lean, Melbourne-based team,” said Mr Zaccaria. “I am incredibly proud to announce this raise alongside our incredible investor partners, and look forward to leveraging their expertise to create something truly unique in the tech sector.”

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The Prime Minister has encouraged businesses to “be the best at adopting” technology but has cautioned against becoming “one big Silicon Valley.” This has elicited confusion among tech creators who question how Australia can promote technological innovation under a Federal strategy that prioritises practicality over originality.

In an address to the Australian e-Commerce Virtual Summit earlier this week, Prime Minister Scott Morrison flagged his desire to see Australia at the “global frontier of technological adaptation.”

This meant Australia would be a leading “digital economy” by 2030, whilst also maintaining industries such as mining, agriculture and manufacturing.

“[We are] an economy where our leading industry sectors, mining, agriculture, manufacturing, services, as well as small businesses all around the country, are at the global frontier of technological adaptation…

“That doesn’t … mean that Australia has to be one big Silicon Valley.

“No, we’ve just got to be the best at adopting. Taking it on board. Making it work for us. And we’re really good at that.”

Mr Morrison’s digital strategy also includes various upskilling programs to upgrade “the circuit boards of our economy.” For instance, the Government will be putting $1 bn into the JobTrainer fund to deliver skills-training in IT and cyber security and $800 mn into the JobMaker digital business plan.

The Government has also invested $4.5 bn in the NBN and $1.67 bn in cyber security.

However Mr Morrison’s speech has drawn mixed reactions from tech creators across Australia.

Ian Yip, CEO and Co-Founder of cyber-why company Avertro, questioned how Australia could lead in global technologies without encouraging the creation of tech locally.

“The phrase “global frontier of technological adaptation” is paradoxical. One cannot be at the “global frontier of technological” anything, if the proposed steps to get there are to “be the best at adopting” technology built outside of Australia,” said Mr Yip.

“Our Government taking a “follower” mentality when it comes to technology has been one of the core challenges preventing Australia from being the true global innovator we’ve always had the potential to be.

“Countless success stories abound when it comes to Australian technological triumphs; very few of them cite support from the Government or our ecosystem as being a key to their success. This speaks volumes and needs to change for Australia to remain globally relevant from a business standpoint in the longer term; not realising this shows a lack of vision on the part of our Government.”

Michelle Aguilar, CTO and Co-Founder of intelligent engineering software company VAPAR, also said that the Government needed to be more proactive in encouraging local innovations.

“Moving forward, particularly through and following the pandemic, Australia will undoubtedly need more locally grown innovations and technologies and I’d hope to see more support and encouragement from the Government for local startups and ‘tech-heads’ as we navigate the next few years of our ‘new normal’.

“Australians are intrinsically wired to help out and find solutions, so situations where there are no technological solutions to adopt, I’d expect to see Australians building those solutions.”

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